FAQ

What is the core problem Vite aims to solve?

Vite addresses the challenge researchers (especially startup founders and UX researchers) face in conducting qualitative interviews—specifically the difficulty of asking the right follow-up questions in real time to ensure insightful data collection.
Why is real-time questioning considered more critical than post-interview tasks like transcription?

Interviews revealed that the cognitive load during live interviews—juggling listening, probing, and note-taking—is a major source of frustration. While synthesis and transcription are time-consuming, missing key insights live is often more costly to overall data quality.
Do researchers really need help during interviews?

Yes. Many researchers—especially less experienced ones—struggle with managing interviews, staying focused, and knowing what to ask next. Founders in particular see high value in real-time support.
How is this better than existing tools like Otter.ai or ChatGPT?

Existing tools are either asynchronous or require prep/post work. Vite’s differentiator is real-time assistance, acting like a coach during live interviews to improve insight capture.
Can AI really generate good questions on the fly?

That’s a key technical hypothesis. Researchers were skeptical about the AI understanding nuances (H7), so validation with methodology-aligned prompting (e.g., JTBD) is ongoing
Solution & TechnologyWhat is the proposed solution?

Vite proposes an AI-powered earbud assistant that listens to interviews, transcribes them live, and suggests context-aware follow-up questions in real-time.